How to get backlinks on Website Best SEO Services (SEO Advance Tutorial For Beginners)

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What is SEO ? ( Search Engine Optimization ) 

It is simply SEO or Search Engine Optimization , in this mini course i will go over SEO and tell you exactly how it works and how you can get free traffic to your website with google search results so stay tuned and follow up with me , in this article you will simply learn.

How SEO works ? and How you can get Free organic traffic from Google ?

Let's stop wasting time and go directly to our point and start with our SEO Mini Course.By the way this course is the road map if you understand this course you will understand every topic in SEO later on when we go in depth in each detailed topic. So Please make sure don't skip any line.

What is SEO or Search Engine Optimization ?

Let's make things simple it's a Technique to Optimize your website , you do some things in order to rank your website on top of Google to get Free Traffic.

That's it you rank your website on the first page of google or any Search Engine to get free organic traffic that's simple.Now let's see how seo works simply 

Three Steps to Optimize Your Website or  

How to Rank your Webpage on Google ?

1. Number One : is something called KEYWORD RESEARCH.
2. Number Two :  is Called ON PAGE OPTIMIZATION.
3. Number Three :  is OFF PAGE OPTIMIZATION.

When you do these three steps you will start getting Free Organic Traffic from Google and Search Engines automatically on your Website.

Let's start One by One , 1. What is Keyword Research ?

So we have Keyword Research what is a keyword simply Whenever you type here is achievable.

As an example "open ses limits" This is a Keyword is what people are searching for on Google.

It's a keyword if you go down to Google

Down here , you will see searches related to "open ses limits" ,  you can see all these are also Keywords so these are the Keywords.

What is Keyword Research is finding keywords is searching for Keywords that you will optimize your website on to rank on Google.

As an example in my case in this small Example a guy Ranking on this Keyword so if you go here and look for top resluts.

See this i'll go down here to the page

you'll see here Amazon SES asks for set up in the Sending limit so this is the guy that ranking on Google with this Keyword.

So your job now is to find keywords that your website is able to rank on how to know this the first step is to do research is to find keywords.

As an example you go to websites like Keywordtool.io Seo Digital Marketing Tools and here you can go to Keyword Research Tool.

let's say now you want to write an article about "Email Marketing" Anything you go here and Type Email Marketing , then you select the country you want you

and Search to get a lot of keyword ideas then just wait a little bit and now that Application at Keywordtool will give you.

For this keyword - How many people are Searching for per month it will give you also Related Keywords that people are Searching for also on Google. 

So all these are Keywords that people are searching for , and you can get the monthly Search Volume for Each Keyword , so all these are keyword ideas that you can write articles about and Rank on Google.

Your aim now is to find a "Low Competitive Keyword" what do i mean by a Competitive Keyword , a keyword if you're going to Google and search for Email Marketing you will get a list of top websites that write about "Email Marketing" like Optinmonster , like Hubspot , like Campaign Monitor ,

These are Big Companies that somehow hard to rank on and break their rank on google as a beginner in a web in a new website.

So you must Search for Different Keywords you can see a lot of keywords.So it's better to Use a Long Tail Keyword.

What do you mean by a long tail keyword ? 

As an example "Email marketing tutorial for beginners " this is a long tail keyword.

you can see this , this is easier to rank on google and another way to get somehow good cute.

As i told you is to go down here and find related searches so these are also long tail keyword that is easier to rank on Google.

Your job now is to do some Keyword Research and choose the best keyword.After you choose , some keywords you can go to tools like

Uber Suggest : Which is also free to it has a free plan.

I mean if you open it and write like an example Email Marketing Tutorial for Beginner this one i will write it here and click on search.

This is a keyword , what's nice about UberSuggest it will give you something called SEO Difficulty so this is a metric you can see it's easy to rank on you can see the SEO Difficulty is easy.

So this Keyword is easy to rank on Google , your goal now is to go and find Keywords with somehow good monthly search volume like 1000 , 2000 as a beginner is very good 1000 searches , 2000 searches and check the SEO difficulty and select one keyword with High Search Volume and Low Difficulty and pick up this keyword to rank on Google.

And to write an Article about this is the idea to sum up go now and do some Keyword Research pick up a list of keywords and then filter them out the to get high search volume keywords with low difficulty this is simply the idea of Keyword Research.
So after you Pick your Content ideas or your keyword list.
Now it's time to go to the

 2 . Second Step which is ON Page Optimization.

Let's go i have a guide about  how to optimize article with something called On Page Optimization.
On Page Optimization is simply what you can do on your website on your page like "Editing your Text , Editing your Images",so things that you can do directly on your website to optimize it for SEO.
As an example Email Marketing keyword and i found one website 
beginners guide to email marketing/
 is mentioned

the heading in the heading of this title

 

it's mentioned again here in the subheadings 

if you go down you will see that Email Marketing is mentioned again and again.So in this way google can know that this article is about Email Marketing that's simple you see.I will tell you exactly how to optimize what you can do to optimize your Articles for On-Page SEO.

Another example:-   if you add some Images to your website  and when you click on the image you will see , there is something called "Alt Text" means Alternative Text this is also important.

To optimize your images for SEO to enter the Alt Text also it's important to Compress and Optimize the size of the images.

So the Website speed will be Somehow fast other important thing for On-Page SEO is the url the path or the link of this post "https://optinmonster.com/beginners-guide-to-email-marketing/" if you open it here you see Email Marketing guide so it's also mentioned in the URL you must use friendly Urls optimized for SEO also.

So to sum up On Page SEO is things that you can do on your page on your website to optimize it for search engines you must tell search engines that your article is about your topic that simple tell google that you are talking about.

In my example Email Marketing as an example , whatever about cats , dogs i don't know about the Keyword that you chose , we will move on to Off Page SEO but before we move on i want to tell you about Wordpress plugin it's called Yoast Seo.

Go to plugins and then go to add new then search for Yoast Seo , Install it and Activate. it's very important to install this plugin for SEO if you search for seo you will find yoast seo.
This is the plugin with five million active installations you can see twenty seven thousand five star reviews it's a perfect plug-in ,  it will help you and
make things so simple for you if you click on your Seo Analysis , it will give you in detail what you need to fix like SEO Title ,  like images , Meta Description it will give you everything you need to do to optimize your article for On-Page SEO.
So after you optimize it for On-Page SEO , 

We move now to 

3. OFF Page SEO 

What is OFF Page SEO ?

Simply Off Page SEO is everything you do outside your website.
Outside the website a basic example is Sharing your Website on Social Media ,  this helps it will give something called Social Signals.
Google also will track Social Signals of your website it will see if people are sharing it on social media. It will see it's getting Traffic from Social Media and so there's a metric that Search Engines will track to see how much people are interacting with your website on Social Media.It's called Social Signals.
Other important factor is what we call "Backlinks".

What are Backlinks ?

Backlinks is any other website that is linking to your website , to give a backlink for someone else on your website as an example let's open this.I did search of previous Email Marketing page post and if you go down here you can see i have links here's a link all these are Backlinks.

 

if someone is linking is giving you a link from his or her website this is called a backlink , it's a link from somewhere else from other website to your website.

Whenever you have more backlinks when you have a lot of backlinks what this means it tells Google and Search Engines that this website is important everyone is linking into it. So it has good information , this is how backlinks work you need to build backlinks you need to get backlinks maybe like by sending cold emails to other website owners asking and exchanging maybe backlinks or maybe buying a backlink from them or whatever or maybe you can build them organically.

Just to understand that you need to build backlinks in order to get high rank on google this is very important this about off-page seo other factors.
If You go Google Anyltics  The dashboard  Yea , Google sidekick analytics if you go here you can see something called the bounce rate and the session duration.

Also these are important if you want to rank your website higher you need to decrease the bounce rate and increase the session duration how much people are staying on your website.
if you see here bounce rate is somehow very bad it's lower . Why ? simply i mentioned this before , As an Example if someone - Hosting a free courses directly on website , what this means that someone will go there on his website and watch his course ,  and that visitor if watch course for an one hour , he will stay on his website for one hour and this is very important for Google to tells the visitors that this website is important for people they are staying on the website they are not bouncing directly and going out the website.
And so on this is about Off Page SEO is building backlinks social signals , shares ,  outside your website so that's it , this is what SEO is optimizing your website to get Free Organic Traffic from Search Engines.
It's about three main steps Keyword Research , On-Page SEO and Off-Page SEO.

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